Food & Wine creators in Europe

Influencer pricing has historically been set against numbers the seller supplies. Inflated followings, bought engagement and screenshots cropped to the best week are common enough that experienced buyers discount every figure they are shown — which penalises honest creators most.

Reading the numbers from the platform's own API removes that argument entirely. The reach in the brief is the reach that exists, and when a creator disconnects their account the badge disappears rather than the last good number persisting.

Name the angle rather than the vibe. "Three reels on the caldera walk at sunrise" produces work; "authentic content showcasing our brand" produces a negotiation. State the deliverables, the shooting window and whether you want paid amplification rights — organic posting and running the asset as an ad are different products with different fees.

Two rounds of revisions is standard. Unlimited revisions turn a fixed fee into an open-ended job, and creators price that risk into their next quote with you.

No password, ever. Connection happens on the platform's own login page through official OAuth with PKCE, requesting read-only analytics scopes and nothing else — no permission to post, delete, message or follow. Access tokens are held encrypted in a vault separate from the application database, never in the browser, never in URLs, never in logs, and staff cannot read them in plaintext.

Disconnecting is one click and revokes the grant at the platform itself rather than only in our records. Any service that asks a creator to type a social password into its own form should be refused on that basis alone.